I got an E-mail from Pat last week, and I have to say that Pat had a question that I get from a lot of listeners here lately – so I am going to give me thoughts on the matter. Here is what Pat had to say.
Mitch, love the show but I have a question. I have a Web hosting company, UnidoxHosting.com, and I have bought a few seo programs but still my Web site isn’t in the top hundred for the Google keyword “hosting”. Is AdWords the only resort I have left? Thanks!
So the question really is, should you pay to get your search engine optimization done? No matter if it is a program or a person, a lot of these things are nothing but false promises. Now don’t get me wrong, there are a lot of SEO folks that really know what they are doing – but I would say around eighty percent of them are snake oil salesmen.
So what is a Webmaster to do? Learn how to optimize your Web site on your own. There are dozens of good resources out there on learning more about search engine optimization. One of the “good guys” in SEO and a good place to learn more about it would be SEOmoz.org. You could also just do a search on Google for “SEO Help” or “SEO Tutorial” and you will find a lot of good content to learn from as well.
My quick tips on better search engine optimization would be:
- Write Better “Keyword Rich” Headlines
- Have Good Keyword Filled and Relative Content
- Get Links Back from Other Web sites Like Yours
Is Google AdWords a good alternative as well? I would say yes, but I have never had much experience with using it so I could not tell you how well it works. I would trust it though (if you have the cash) over some of the other rank building strategies that stay on the darker side of the Web.
So as you can see already there is no “one stop spot” or quick and easy fix to get to the top of any search engine. It will take some tweaking, some learning and some time.
+ Check Out the Podcast This Was From! Listen to the Web Hosting Show, Episode 90!
