The Web hosting industry is probably more “press release driven” than any other business out there today. Everybody and their grandmother is putting out a press release for this, that or the other. Maybe you launched a new plan.
Maybe you wanted to announce your new service. No matter what the reason is, the fact of the mater is – is that you will need a press release written.
Now I have seen a lot of them while combing through the Web hosting news and I have to say some are good and others stink. Here are a few tips from me to you on how you can make your press releases a little better.
#1 – Tell Me What You Did and Who You Are
The most important part of a press release is the actual announcement, so make sure you put that before you start rambling about who you are. Sell me on the idea first, and then tell me how to find it.
#2 – Give Me A Quote About Why It Is Special
Quotes from somebody important in your company are always good to have. It makes it feel much more personal than just a three or four paragraph story about your new features.
#3 – Let Me Know Where To Go To Get More Information
You always have to remember to close out the press release with letting people know your name and how to reach you for more information. Just posting that you are John from That Hosting Company ain’t going to cut the cake. Give details and quick details on you, your company and contact information.
#4 – Write A Headline That Gets To The Point
Writing the headline should be first, right? Wrong! Your headline should come last, so you know what you have written before you give it a name. Make sure you sell the service first – rather than your company name. The general public doesn’t care who you are for the most part, but they will want to know after you tell them about your big new idea.
What if you suck at writing press releases?
Now if all else fails, and you still find your press releases lacking in the excitement department, you could always hire a firm to write them for you. One of the most widely used and best known is PressAdvance.com. It might cost a little money but it will get that monkey off of your back so you can concentrate on other things.
Related Podcast Link: Listen to the Web Hosting Show, Episode 98!
