Inform, Then Pitch Your Goods
I always like the idea of teaching the public more about something they do not know about. That is the basic backbone of the Web, is it not? Ok, well maybe porn is the backbone - but if there was a leg to stand on it would be informing the masses about technology, ways of doing things, and services.
Define Your Confusing Way of Doing Things
There is a lot of room for explanation in the Web hosting business because so much of the terminology is down right confusing. Do you know your ASP from your HTML? Have you got a clue why you can backup but you can’t go forward? These are topics that need explaining and you could be the one to do it.
I would like to see Web hosts talking to the public, explain something they offer that is confusing and then tell me, “Hey, we are a great place to get this service!”. Think of it as the classic door to door salesman but there is no snake oils involved.
Excellent Marking in Action
If your not sure what I mean, take this latest post I found on the Lunarpages blog. Here Amy talks about JSP, what it is and how you use it. She writes up a very good explanation about it and, heck even I learned a few things from the post. Basically she explains JSP and how Lunarpages offers it and pitches it for folks what might want it but are not sure what it is. This is excellent marketing.
Information + Marking = Love for You
When push comes to shove, people don’t like to be confused. If you are telling them what it is they just signed up for or why they might need something and then toss in you are the place or person to make it happen, they will love you. If you try to talk over their heads and say, “Well, let us take care of the confusing stuff” that show little respect for your customers.
Related Podcast Link: Listen to Episode 101!
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