Watching Referrals and Changing Content
When you are slaving away at your Web site, sometimes it is hard to figure out which section of your Web site is the most popular and which bring you in the most hits.
Now actual help on content writing is something I am not going to cover here - that is a sweet science that will have to be saved for another day.
What I want to talk to you about is learning how to watch where your links are coming from and what’s popular to decide on which direction your Web site should go in the future.
For an example, lets say you are running a blog and you write about a whole bunch of tech related material. Now after watching your Web site stats for a while you start to notice that your articles you wrote about Google Reader are really starting to pick up in popularity. It is bringing in a lot of people via the search engines and the blogosphere just loves that post to death.
What would you do? Now I wouldn’t stop writing about other things and focus on creating a Google Reader blog by itself. What that does tell you though is that there is a demand for that kind of post. You might experiment and write a couple of more, maybe one a week to see if you can keep getting those folks interested in that one topic coming back for more.
Most Web site statistics packages will let you know which Web pages or posts are the most popular. Learn to read that information, take into consideration how long it is popular and decide if you should post more or less about that topic in the future.
There is no basic ten step program to success here - so if that is what you are looking for you’ll never get it. You have to learn to watch trends and what your visitors want and enjoy if you want to becoming a success Online. You don’t give people what they want, they will go elsewhere to get it.
Related Podcast Link: Listen to Episode 104!
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