Running a successful ad campaign isn’t an easy thing to do. You have to do a lot of experimenting and a lot of trial and error before you find something that works best for you. Both Web hosts and any other person on the Web today can run an advertisement so here are my top 7 ad design tips and tricks.

Seven Ad Design Tips to Learn From and Try Out

1. Decide if you want to keep it serious or make it a little zany. Serious ads hold a lot of respect, but funny or creative ads might lead to more clicks.

2. If your not a well known name inside of the business that you are advertising to, include your domain name on your ad somewhere so at least if the people don’t click on your ad they now have that domain in the back of their head.

3. Try something different. Most Web hosting ads have a picture with a server on it and the world “unlimited” plastered all over it. You could go down that route, but try something new as well.

4. Experiment with four or five different ads and see how they do. You might even want to try more than that if you have the cash to do so. This way you can see which one works best.

5. Talk to and target your audience. If you are running and ad on a Web development forum for a Web hosting company, you could focus the user on the fact that after they learn the basics, they can come to you for the hosting. Now the only hard part is to figure out a way to put that into a 160 x 600 ad space.

6. Put up some text link ads as well and try them out. Graphical ads are highly ignored these days because people are used to them and tune them out on Web pages. Text link ads give you yet another alternative and space to try to capture somebody’s attention.

7. Don’t ask me to punch a monkey, midget, baby, Paris Hilton or George Bush.

Related Podcast Link: Listen to Episode 107!