I got an e-mail from a Web Hosting Show listener last week who wanted to know if I had any points or tips for web hosts as far as their web site content and layout goes? Looking out there at the market today from web host to web host a lot of the web sites are starting to look the same.
To keep things simple, I thought I’d break this up into two topics. There are the things that web hosts need to do and then you have the things I’d like to see web hosts do as far as their web site layouts go.
Layout Tips Web Hosts Must Do
- Comparison Between Web Hosting Plans
- A History of Your Company and Details About Your Server Locations
- Reviews of Your Web Hosting from Your Clients
Layout Tips Web Hosts Could Do
- Better Support Pages (Maybe Use a CMS like Joomla or WordPress)
- Notifications (via RSS) of Recent Changes, Downtime or Upgrades
- Easy Way to Access Support from the Front Page
All in all hopefully once a web host is done with their web site they can say it stands out from the rest and doesn’t look like “just another template”. Web hosts, if your looking for something different you can do – just try mixing things up a little ‘bit. Look at the competition and don’t do what they are doing. Individuality is an important key to running a web hosting business because without that your just another generic choice to the consumer.
