Web design is a mysterious art that some can do and not many have mastered. When it comes to a Web hosting web site – people expect to see certain things as customers and if your lacking in these areas it could hurt you down the road. Sure fancy flash and really hot pictures of server racks are nice, but they won’t win you any clients.

Keep it Simple

Some web hosts out there like to fit as much content, flashing banners and overdone graphics on the front page as they can fit. This is not the best way to go. Personally, I like it when web hosts keep it simple.

Give me the Basics

I do not need to know every single detail about every single plan. Here is a basic forumula for what I want to see on your front page:

• Company Name
• Little Information About You
• Plans (Disk Space/Bandwidth at Least)
• Links to Other Pages for More Information

Finding the right balance between hype and helpful details is hard to do. Once you have done it though, I promise your current and potential clients will really thank you.

Sell Yourself in a Few Words

If you doing something great it shouldn’t take that long to convey the message to others. As much as having paragraph after paragraph about how good plan number one is or how great you are in general might look, keeping things short and sweet will go a long way.

Here are a few examples of web hosts who do follow all my rules:

Hostgator.com | Lunarpages.com | HostMonster.com | StartLogic.com

It might take a while before you find the layout or design that is just right for your particular business. The basics you need to remember though are to make sure you are different from the rest, touch base with everything that you cover and don’t be afraid to try something a little different.