For web hosts out there, from time to time they must wonder if it would help their bottom line to start up a regional web hosting franchise, such as those out there that do United Kingdom hosting.

For the clients looking for hosting, they too have a fair share of questions such as, will they get a better deal going with a closer hosting provider?

Although the web hosting business is a global game for one and all – one thing we can not get over is no matter who you are or what you do, there is always going to be somewhat of a lag when crossing the ocean. If you are wanting to deliver your services to a group of people in one region then it would make sense to have services there to cut out this issue all together.

It is a niche too or specialized hosting solution that gets attention. Which out of the two web hosts is going to get the most attention. The one that says they specialize in super fun windows hosting or the one that says they pride themselves in generic boring hosting that everybody else does. Saying that you specialize in UK hosting for an example is a good niche inside of the hosting world to separate yourself from some of the other players in the game.

One good example of a company that is doing United Kingdom hosting is UK2.net. With both shared and dedicated servers they have carved out a nice chunk of the UK hosting experience for themselves. They do dedicated UK web hosting that looks really exceptional and they are even using some US based servers too – so they are expanding themselves from one niche into another.

So remember that the regional-based hosting solutions are nothing to sneeze at. From a technical side of things they could give you a better connection if you are around their region and from a marketing standpoint it does a great job at giving you something to brag about to separate yourself from the rest of the web hosting pack.