For once a term in web hosting that says what it means and means what it says. Type-in traffic is when somebody types in a word or phrase and just adds .com (or some other domain name extension) to the end of it into the address bar instead of searching for it.
For example, if you were looking for web hosting you might try typing webhosting.com. Who owns that? It redirects to AT&T. So anybody who takes this route would have an instant gateway into AT&T’s web hosting services.
These days when you type in a phrase into the address bar and hit the “enter” key you are taken to a web search. Before 2002 though, most people were taken to that phrase with a browser placed “.com” at the end. That is how this practice of Type-in traffic began.
If your looking to move into this marketing tactic yourself, you may want to keep a few things in mind:
- Stay away from copyrighted names. Trying to buy, for example “hewlettpackard.com” might get HP’s legal team after you for cybersquatting.
- Your wallet better be pretty fat. Getting a generic phrase top level domain name is not going to be cheap. Get ready to pay top dollar.
Type-in traffic, if you can get it going, can be a great way to get people to your domain with little to no work at all.
