You have seen the deals out there all of your life.  They are for “a limited time only!” or “the special weekend offer”.   These are what I would call “today’s special” marketing pitches to your customers or soon to be customers.  I am amazed though that more web hosts are not taking advantage of this type of deal.

It offers a unique service for one.

Think about it like this, if you are comparing two web hosts and one has a special offer for you only good for 24 hours and the other has nothing special going on, which one excites you more?  I have said it time and time again, to get “buzz” in the hosting world we live in you have to strive to be different and unique in every way.

This is a way you can make yourself stick out like a sore thumb in a good way.  Not like that time you wore the sombrero to your high school reunion.

The first place I saw doing this was GoDaddy.com.  They have a special “Today’s Offers” section that is well worth checking out if you are needing some inspiration.  Last marketing tip for the day would be to also use this to pitch offers and specials to your current customer base too.  Try to find something you can offer them that is new and they would be happy paying for.  Perhaps you give them a special deal for being current customers or yours?  Now you are thinking along the “today’s special” line of marketing.