We have all done it.  We went out to see what reviews we could find on or about the web hosting we have now or the web hosting we are interested in picking up?  Then you see it.  A big, bad and nasty negative review.

As your palms get sweaty, you think to yourself, “Should I read it?”.  Well, I am here to tell you that you should, but take it with a grain of salt.  A healthy dose of skepticism never did any harm.

After reading a bad review, the first thing I want you to remember is that every coin has two sides.  Your only hearing from the ticked off customer in many of these cases, and you don’t know what they did to to the web host in question.  Something else I have learned over the years of working in the hosting world is that happy people usually don’t post reviews.  If you are happy, and you know it you usually don’t do squat.  Is it beyond belief?  Well, when was the last time you wrote Oscar Mayer to tell them you love their baloney?  I promise you though that the guy who found a human finger in his baloney wrote them a nasty letter.

Not to say there is anything wrong or bad with leaving good reviews.  Heck some of those are the ones that really make people excited, due to their lack of actually happening.  It is kind of like finding a duck dressed up like Abraham Lincoln.  You don’t know how he got there, he probably won’t come back again, but he did put a smile on your face.

So remember, not all bad reviews are as bad as they seem.  Sure, they may be rooted in some truth, however you should get a wide variety of opinions to see if this was just one guy out of the blue having problem, or if you can spot a trend.