This one is for the web hosts out there, or really anybody who is selling a product out there to the public.  You can always make something look better, by putting something of lesser value next to it.

The perfect comparison that is often used is the hot girl that brings her ugly friend around to parties, so when they hang out together, the hot girl looks even hotter.  I am going to go in a different route.  Let us say it is lunch time in the office and your boss has put out two sandwiches for you to choose from.

One is cheese on bread, and the other is the greatest sandwich known to mankind, ham and cheese on bread.  Now if there was just a cheese sandwich, you might settle for that.  Now that you have the ham and cheese option though, you want that instead.  It looks better cause you are getting a better deal.

Now let us look at web hosting accounts.  Every web hosts should have one plan they consider their hot girl or ham and cheese sandwich.  It is the one that gets the best sales.  Now, you need to develop a plan that might seem appealing to some, but has enough flaws that it makes people want to check out the hot girl plan more.

The one hosting plan on its own might be great, but putting it beside a cheese sandwich plan would be even better.