Ah I remember 2005, like it was… a few years ago. GoDaddy grabbed headlines by doing their first Super Bowl ad with the controversial Candice Michelle. They made fun of the wardrobe malfunction in the previous year’s Super Bowl and had a hard time getting the final version of the commercial onto the air.
Now let us fast forward, because unfortunately GoDaddy refuses to raise the bar…
- 2006 = Another Super Bowl Controversial Commercial
- 2007 = Another Super Bowl Controversial Commercial
- 2008 = Another Super Bowl Controversial Commercial
Ok, so GoDaddy has kind of run the idea of having a pretty girl in a controversial commercial into the ground. They shoot a commercial, tell us the Super Bowl commercial gods refused to air it, release that one Online and then give us a “censored” one for the Super Bowl.
So that brings us to today, and myself reading a press release on theWHIR’s web site:
For its fifth consecutive year advertising during the NFL championship, discount hosting provider Go Daddy has shot two racy new ads this week featuring IndyCar driver Danica Patrick, to appear in the Super Bowl, following NBC’s approval.
Oh joy, another couple of racy ads for the Super Bowl. Let me guess, one is “too hot for TV” and the other one is “just right for the censors”.
“We have two options and they’re both absolutely ‘GoDaddy-esque,’” Go Daddy chief executive officer and founder Bob Parsons said in a statement. “They are fun, edgy and slightly inappropriate; surely network censors will have a sense of humor, people could use a good laugh these days.”
Come on GoDaddy, I was behind you the first year, waited for the encore the second year – but after that I think you have run this idea into the ground.
