There are a great number of web hosts using Twitter for social communication, support and marketing. If you get any big group of web hosts geeks together though, on this topic, the argument usually goes one of two ways. Either people are really for it, or they are really against it.
For those of you who may not know, Twitter is a micro-blogging service that lets you post message under 140 characters online to your own page, (like the great and wonderful twitter.com/mitchkeeler).
Let us take a look at both sides of the argument.
Wasting your time? Some may say that your time is better served doing one on one support with customers, rather than virtually pimping your goods on Twitter. Others might also not really understand what Twitter is all about, since it is highly referenced as that site where you type what you are doing, such as “about to mow the lawn” or “I’m really bored”. There is a good side to this coin too though.
A helpful marketing and support tool? I have seen a lot of tweets that pretty much can be summed up as “_____ sucks”. Now I ask you, wouldn’t it be handy to be able to go out and communicate with that person if they think you suck, and ask why? Twitter can be used as a quick and easy customer service tool. Also, posting news about your web hosting company, links to your blog articles, or even coupons and deals can lead to a lot of new eyeballs seeing those, and coming into your digital empire. Think of it as one more proverbial driveway they can drive into, to get to your services.
My final opinion on the matter would be to go for it. I think that it always helps to get your name and brand out there in every way possible. I would really be interested to hear what you think though – do you think web hosts should tweet on Twitter?
