Should you host your own videos, or should you turn towards some of the free video hosting services out there to do it for you? This is an internal battle going on with many web hosting providers out there – and I’m going to tell you why the second choice might be the better one for you.
Video Sharing, Converting and Playing are All Server Killers
The number one reason why you should not host your own videos, is simply put in two words, server resources. By outsourcing this task to a place like YouTube, Revver, and other online video sharing services, you take the load video hosting and distributing takes on a server. For those of you using shared hosting services, this is particularly important, because you want to keep your resource usage as low as possible.
Open Your Videos Up to a Wider Audience, to Gain More Eyeballs
My second reason for saying you should not host your own video content is for marketing reasons. Stop and think for a minute, who gets more traffic – you or YouTube? YouTube would be the obvious answer to many. Now, how could you turn that to your advantage?
- Publish videos people are looking for
- Make sure to include your brand name and domain name
Now you are creating one more way for people who might be randomly surfing for content via YouTube (or any other video sharing service out there) to find your videos, and your web site.
If you have the resources to host your own videos, because you do not fear the server resource issue, chances are you don’t need to market yourself using these means. However, for us small guys and gals in the wild and wacky world of web hosting, we need every advantage we can take – and this is one free service available to you worth taking advantage of.
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