A lot of the appeal of Facebook or Twitter is that you catch people in the buff.  No, not that there are a lot of nudist on the social networks.  What I mean is there is a lot of “raw” and “un-edited” thoughts out there.  Of course, that isn’t to say you can’t organized your “raw” thoughts before you get them out there.

How should web hosts act on social networks? It is all about striking the right balance of many different things you want to get out into the public.  Here are a few topic ideas.

Contacting Customers – Be sure to search around Twitter, Facebook and the like for people who are mentioning you, good or bad.  With the people who might be saying they are having trouble with you (you can often spot this, because they are saying that you suck) be sure to lend a helping hand.  To those who are singing your praises, be sure to thank them for doing so.

Support Updates – Having a major problem that is effecting many customers?  Rather than hiding under your desk and sucking your thumb, it might be better to get out there in the angry mob and let them know what is going on.  For the most part 95% of the population out there will be ok with disaster, as long as they know what is going on.  Just think how happy those people on the Titanic would have been, for example, if the ship had a better PR person.  It is something to think about.

Plug Yourself and Market to All – If you have a good following of people requesting to be your friend, you need to make sure you strike a good balance between giving your current followers something they can use, and also give the searchers out there a reason to look into you.  Half you marketing posts should be focused towards your base and the other half should be focused toward potential customers.

So there you have it, follow these steps and you will finally have something to do on that Twitter account or Facebook fan page you haven’t touched in a while.