Quality is a characteristic property that defines the nature of something. More often than not, you hear various people tell you that quality is the key to having a successful web site. What exactly does that mean though? If you think that answer is as useful as kissing your sister, stay tuned.
Quality Advice About Web Site Quality
Lets say you climb the intrepid Mount Webmaster, get to the highest peak, and find the all-knowing web development guru. To make things simpler, call the all-knowing web development guru Larry for short. You ask Larry, “What can I do to make my web site more successful”. Larry then strokes his long grey beard, pontificates for a moment and then says, “The quality of your content is key”.
What type of self-help guru, motivational speaker trash is this? That isn’t going to help me out – or will it?
Niche Content Always Does Best
Remember, your goal is to build a web site with plentiful and useful content. The average person surfing the Web is doing so to find the answer to something. You need to give that answer and be the source for more content like it. If you are focusing on something nobody cares about, then you are wasting your time. Keep your web site’s content focused on your niche, and keywords that relate back to that niche.
- Car web sites should write about motors, wheels, transmissions and the like.
- Car web sites should not write about Lindsay Lohan, Ashley Greene, and late night wars between Conan O’Brien and Jay Leno.
Avoid Inconsistent Web Site Content and Design
While on the topic of unrelated content, that makes a great pink flamingo race car driver of a good point. Keep your web site’s content consistent. Very few web sites can cover multiple topics well. Even when you put content aside though, consistence still plays a major role.
- Are all your web pages in your web site using the same site navigation?
- Are you using the same basic layout, colors, and features on all the web pages?
- Are you leading your web page visitors to other sections of the web site they might enjoy?
You want your web site to give off the vibe of being clean, professional and easy to navigate through. If you get feedback saying otherwise, try changing things around a little.
Always Analyze Your Past Pages for Performance
Also, find your web site content that works – and see if you can figure out why. This is a really simple task to do, or a complicated one. For example, if you have a page up that features 20 tips about Twitter, and a popular Twitter blog links back to you. There is your cause and effect. Other times though, finding the reasons why your web site’s content is successful might not be that easy. You might have a steady climb to the top, as far as site traffic goes – and the reasons for that could be anything from a web site redesign, a new feature you added to the web site, or a dozen other reasons.
Make a habit of reviewing your web site’s content, and always look for ways you can improve it.
Perhaps Larry was not so crazy after all, quality is important to a web site’s success, as long as you know what quality means.