We are all looking for that holy grail that will make our web sites more successful.
I have found it.
You do not have to wait till tomorrow, or six weeks from now, or even ten minutes from now. I want to share with you my secret on how you can make your web site better, this very second.
Pierre Corneille, a French tragedian, once said, “The manner of giving is worth more than the gift.”
Time after time, it impresses me most when somebody is willing to give something back to those who have supported them. Somewhere on your web site you should be giving something back to the visitors of the web site. Not only does this give value to your web site, being a free resource for something or another, you also get known for giving that thing away.
Think about some of your favorite children’s cereal. You didn’t want the cereal because it, “tasted great and was a part of a balanced breakfast”. You wanted it because of the free toy inside. Sure the toy was worth ten cents, but it was yours – and you got it for free.
Free Toy Inside – Projects and Ideas
So what are something your web site could give away for free? Here are a few suggestions.
- Create an e-book with more information about your niche.
- Produce a special audio or video podcast, sharing important details or information.
- Give your web site visitors access to special benefits or promotions, if they jump through X number of hoops as it relates to your web site.
Be unique with whatever you decide to pass out free to your web site visitors. Try to give away something of value, that the web site visitor will not be able to find anywhere else. Not only does this exercise give you greater marketing value, it also is a nice thank you to those people who continue to visit your web site and support what it is you are doing.