Well this most recent Easter break kicked my butt as far as time goes, so afraid my time to do a podcast this week was cut a little short.  However I was able to go through the segment archive for all the past segments we have done on this show and organize them a ‘bit more. 

This is one complaint out of many I hope to give worked on this next week or so.  As you can see on WebHostingShow.com I have things divided up into:

• Backend Stuff
• Beginner Help
• Commentary
• Downloads
• Free Hosting
• Hosting News
• Online Tools
• Shopping Advice
• Web Design
• Web Hosting Tutorials

If you have any other suggestions for the podcast or the podcast web site, please feel free to let me know.

Search engine optimization (otherwise known as SEO) is not as difficult as some may make you think. Honestly, if you use a little common sense, and you learn the basics then you should have no problem at all at making the search engines fall head over heels for you. Here are 10 tips I think anybody could use to make the search engines give you a little more love.

1. Don’t overuse or “spam” the meta keywords or description with content that is not related to what is on your actual page.

2. Contact other webmasters that deliver content much like your own and get them to link back to you. The social aspect of Web popularity can not be forgotten about. Chances are if somebody like something you do - they will link to it to share with others.

3. Make sure your title tag changes depending on the page you are viewing.

4. Make good use of your headlines, and keep them in order. Your main headline should be h1, then go to h2, and then to h3. Also toss a couple (one or two) keywords in your headlines.

5. Use common sense. If you hear about an awesome SEO tip online somewhere, and it sounds kind of fishy - don’t do it. I’ve never met anybody who made it to the top of Google and said it was all thanks to his free 101 SEO dirty tricks handbook he bought of a page that looks like it was designed in 1995.

6. Create a XML sitemap and learn to keep it updated. Many content management systems offer plugins for creating them too. The best one for WordPress is Google XML Sitemaps.

7. Use relevant keywords in the content of your web page, but do not go overboard. If you try to go over the top with the keyword usage - you are often labeled by the search engines as a “keyword stuffer” and that can hurt more than help in the long run.

8. Use Google’s webmaster tools and also submit yourself to Yahoo’s site explorer. Both offer ways to submit and watch your status in those two search engines.

9. Keep tabs on the search for your web site’s name. I often search for “web hosting show” just to keep tabs on who else is showing up for that search phrase.

10. Get use out of title tags for links and anchor text for images. Use them to describe where they go and what they are though.

Be patient, your search engine rankings are not going to change in a day. As long as you are delivering good content that is relevant to your topic of choice the search engines should love you.

Looking to put up a simple site for free? One new service that caught my attention is Webnode. They promise that you can use your own domain, create an awesome personal page or blog, and that you can do this from anywhere.

In their pitch from the front page, that do make it sound worth looking into deeper for sure:

Webnode brings you a brand new innovative way of creating and editing advanced websites by just using a web browser. The system is very easy to use and is fully interactive. Real-time fast editing as you see it in the browser. By using Drag-and-Drop from the toolbar you can add new content such as polls, forums, articles, catalogues, widgets such as PayPal and much more.

Here are only a few of the many features they provide:

• Real Time Editing
• Drag and Drop Technology
• Gadgets and Widgets
• 40+ Design Templates
• Polls, FAQ’s, RSS, and Webmail

So where is the catch? I have yet to find one yet - but to monitize the service, I can bet they will be adding down the road higher disk space and bandwidth limits for a fee or other services to get you to fork over your cash. If your low on cash and want to build yourself a simple/yet pretty web site, Webnode is worth checking into.

Web design is a mysterious art that some can do and not many have mastered. When it comes to a Web hosting web site - people expect to see certain things as customers and if your lacking in these areas it could hurt you down the road. Sure fancy flash and really hot pictures of server racks are nice, but they won’t win you any clients.

Keep it Simple

Some web hosts out there like to fit as much content, flashing banners and overdone graphics on the front page as they can fit. This is not the best way to go. Personally, I like it when web hosts keep it simple.

Give me the Basics

I do not need to know every single detail about every single plan. Here is a basic forumula for what I want to see on your front page:

• Company Name
• Little Information About You
• Plans (Disk Space/Bandwidth at Least)
• Links to Other Pages for More Information

Finding the right balance between hype and helpful details is hard to do. Once you have done it though, I promise your current and potential clients will really thank you.

Sell Yourself in a Few Words

If you doing something great it shouldn’t take that long to convey the message to others. As much as having paragraph after paragraph about how good plan number one is or how great you are in general might look, keeping things short and sweet will go a long way.

Here are a few examples of web hosts who do follow all my rules:

Hostgator.com | Lunarpages.com | HostMonster.com | StartLogic.com

It might take a while before you find the layout or design that is just right for your particular business. The basics you need to remember though are to make sure you are different from the rest, touch base with everything that you cover and don’t be afraid to try something a little different.

Since I am taking the week off from the podcast (and yes, I’ll be back next week!) I figured I could take a little time to share with you another project of mine. A few weeks back I developed and launched my own free WordPress theme - Simpblue.

You can now take it for a test drive over at WPThemesFree.com so there is no reason for you not to give it a shot and check it out. I also need your help making sure we get a few good votes over there as well. Under “Rate” on the WPThemesFree.com web site, if you like it - make sure you give us a five WordPress “W’s” out of five.

Simpblue is a simple (and blue!) theme free for anybody to use. Only thing I ask is that you keep my designer credit in tact. Other than that, have fun with it - and if you do end up using it in one way, shape or form drop me an e-mail and let me know.

+ Download Simpblue Theme for WordPress! (.zip)

I got an e-mail from a Web Hosting Show listener last week who wanted to know if I had any points or tips for web hosts as far as their web site content and layout goes? Looking out there at the market today from web host to web host a lot of the web sites are starting to look the same.

To keep things simple, I thought I’d break this up into two topics. There are the things that web hosts need to do and then you have the things I’d like to see web hosts do as far as their web site layouts go.

Layout Tips Web Hosts Must Do

• Comparison Between Web Hosting Plans
• A History of Your Company and Details About Your Server Locations
• Reviews of Your Web Hosting from Your Clients

Layout Tips Web Hosts Could Do

• Better Support Pages (Maybe Use a CMS like Joomla or WordPress)
• Notifications (via RSS) of Recent Changes, Downtime or Upgrades
• Easy Way to Access Support from the Front Page

All in all hopefully once a web host is done with their web site they can say it stands out from the rest and doesn’t look like “just another template”. Web hosts, if your looking for something different you can do - just try mixing things up a little ‘bit. Look at the competition and don’t do what they are doing. Individuality is an important key to running a web hosting business because without that your just another generic choice to the consumer.

There are a thousands different podcasts out there, why should you listen to this one? Well on today’s show we’ll deliver what the web hosts want, and what the hosting clients need. The Web Hosting Show is on the air.

Download the Web Hosting Show, Episode 127!
Running Time: 12 minutes | File Size: 5.28 MB

Here are just a few topics from this week’s episode of the Web Hosting Show.

• Moving Day for One of My Projects!
• Gmail Increases Space for Free and Paid Accounts!
• What Does Your Web Host’s Web Site Need?
• Is DivShare the Free Hosting King of Kings?
• Online Generators for All Your Design Needs!

I’m back from the web hosting support trenches to give you my weekly report on all things web hosting and web development related. Join me in the mess hall and we’ll do the web hosting two step one more time.