For once a term in web hosting that says what it means and means what it says.  Type-in traffic is when somebody types in a word or phrase and just adds .com (or some other domain name extension) to the end of it into the address bar instead of searching for it.

For example, if you were looking for web hosting you might try typing webhosting.com.  Who owns that?  It redirects to AT&T.  So anybody who takes this route would have an instant gateway into AT&T’s web hosting services.

These days when you type in a phrase into the address bar and hit the “enter” key you are taken to a web search.  Before 2002 though, most people were taken to that phrase with a browser placed “.com” at the end.  That is how this practice of Type-in traffic began.

If your looking to move into this marketing tactic yourself, you may want to keep a few things in mind:

• Stay away from copyrighted names. Trying to buy, for example “hewlettpackard.com” might get HP’s legal team after you for cybersquatting.
• Your wallet better be pretty fat. Getting a generic phrase top level domain name is not going to be cheap. Get ready to pay top dollar.

Type-in traffic, if you can get it going, can be a great way to get people to your domain with little to no work at all.

To those outside of the Online world, cybersquatting sounds like part of a work out routine you’d do with a digital Richard Simmons.  I can promise you though that this is not the case.  It is actually a very important issue that comes up in the world of domain name registrations.

It is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price.  At least that is according to the United States federal law on the issue, the Anticybersquatting Consumer Protection Act.

Now when people are squatting outside of the digital realm we live in, it usually means they are living in an abandoned building or some other space that the squatter does not own.

Back to the Online side of things, cybersquatters will actually register and pay for the domains in question and then wave it in the face of the copyright holder and sometimes even put up really bad things about them in hopes that they will want to give them a big ol’ check to shut them up and buy the domain.

For more information on domain name squatting I would highly suggest checking out ICANN’s uniform domain-name dispute-resolution policy.

Ready for the Online tool that promises to provide you with the quickest domain name searching ever?  Domize.com is promoting themselves as the “better” instant domain search tool.  Do they live up to that hype?  Yes, they do!

There is no rocket science needed to use it either, which as you all know if something I like to see.  Just type in the domain name you have in mind and they will let you know if there is a .com, .org or .net version of that domain available to use.  Red means it is in use and blue means it is available.  If you hover your mouse over the red links, they will give you a thumbnail picture of that registered site too.  Find one you like?  Click on a blue link and you will be taken to GoDaddy.com to purchase.

All Domize traffic is secured over SSL, making sure your queries stay private and away from snooping eyes.

Another neat feature of this web site is you can search via your iPhone too.  Now why your searching for domains on your phone?  That is another problem I can even begin to get into here.  Nice to know though that if you get that big idea for the next great domain name you can check on it even if there isn’t a PC in sight.

So go visit Domize.com for more and let them know them know the Web Hosting Show sent you there.

There are often odd terms thrown about in the web hosting and web development worlds that just don’t make any sense the the common man on the street.  Phil drops me in an e-mail asking…

“What is domain kiting?  I have heard it is related somewhat with domain deletion and AdSense from Google.  Do you know anything else about the process?”

What is Domain Kiting All About?

Domain Kiting is one of those terms that seems a ‘bit odd when your first hear it, but I promise it does make a little ‘bit of sense.  Think of it as you trying to fly a kite, it says up for a while then falls.  Then you put it back up in the air, fly it some more and you do this till you get bored.  In the domain name world kiting is the process of deleting a domain name during the 5 day grace period and then re-registering it for another 5 day grace period, and so on and so forth.  Then you just wash, rinse, repeat. 

How Does it Happen?

The reason for the 5 day grace period on domain registrations is to cover the customer just in case they misspell it, or decide they don’t want it.  As you can see though, this makes it very easy for scammers to play the system to their advantage.  Now these days domain name registers like GoDaddy and the like are becoming smarter to the process.  This process doesn’t really take advantage or hurt the honest users out there, it just cheats the proverbial domain name “man”.

How Do They Make Money? 

Now I noticed you also mentioned something about Google.  Here recently Google has said their AdSense program will be looking for domains that are “kiting” and drop these domains from being able to put AdSense ads up on those domains.  Hopefully by ending the chance to earn a buck - they hope to curb the bad guys from trying the domain kiting all together.

Need a quick and easy way to do domain name lookups without the fuss of finding a good Online whois resource or domain name register? I have yet another solution to solve this problem (found via the FEGB) - and this one is for Firefox fans. The Domain Lookup addon for Firefox is a free tool to help Firefox users to find quality domain names. It works with all your favorite domain registers and TLDs (top level domains).

Once installed the addon to your browser gives you access to one click domain name searches at your favorite register. All you do is select some text in your Firefox window and hit the keyboard combination (Ctrl + Shift + D) or select it from the right-click menu. One of the really neat features of this extension is that it will strip out any non-standard characters and triggers for a domain search and also will work with GoDaddy, Moniker, Network Solutions and over 30 more.

You can download this addon right from the developer’s web site:

http://tools.qualitynonsense.com/domainlookup/

In my opinion, the worst thing that could ever happen for the web hosting industry as a whole would be if Google bought GoDaddy. Now before you write me off as being some crazy anti-corporation loon let me explain the web hosting industry’s doomsday scenario.

The Merger Begins

Lets say in this alternate reality, Bob Parsons (the man in charge over at GoDaddy) gets an offer he can’t refuse from the Google team. He decides to sell to Google for (well, insert large dollar amount here) and Google is now the world’s biggest search provider and the world’s biggest domain name register all in one smart business move.

A few months down the road, Google announces it will get into the web hosting game. They have the money, servers and resources to start doing serious web hosting at any given moment now. Some might say they already are with their page creator service - but I don’t really count that as it has yet to even really get any decent buzz. If they needed a base for it, they could always use GoDaddy’s hosting business as a starter. Yes, ladies and gentlemen we now have Google Daddy.

Google Daddy Takes Over Web Hosting

With their two tier plan, you can get unlimited disk space, bandwidth and resources for free. Then they charge you five dollars for a domain name and your web site is up and running. Where is the catch? Well Google’s main business is not search - it is advertising. To pay for the hosting, you will agree to put Google AdSense ads on your web site and split the profits with Google 50/50. They get half of your ad revenue (on top of what they take from AdSense profits already) and you get reliable free hosting.

The End is Upon Us

Over the next few months, web hosts would start to drop like flies. Nobody out there can compete with Google Daddy and in one year or so down the road (after that acquire the Planet, Rackspace and a few other dedicated server hosts) they control seventy-five percent of the hosting market. What Google was just a little over a year back for just search they are now for search, domain registration and web hosting.

That would be the ultimate doomsday scenario that would bring the web hosting world to its knees. Google Daddy controls the three things that pretty much defines the Web as we know it and there is not a major force that can stand in their way.

Whatever you do, be very careful before you search for your next domain name at Network Solutions. They have jumped in on the game of pre-registering domain names based on user searches. The hook? You decide you want that domain, you’ll have to register it with them.

Now I am not usually the kind of person to boycott anybody for their business practices, but I do have to say what Network Solutions is doing is pretty low down and dirty. Here are the facts thus far:

• If you search for a domain name’s availability with Network Solutions, they will register the domain name.
• If you would like to register the domain name you thought you might want after that point, you have to pay them $35/year for the domain name.

According to TechCrunch, this isn’t costing them a dime either:

This isn’t costing the company anything, either. Registrars are permitted to register domains for five days without paying any fees to the domain name registry (in this case, Verisign). If they delete the domains after 5 days, which they will almost certainly do, they do not pay for the registration.

Where is ICANN with this type of practice? I say if they were all over RegisterFly for what they were doing then Network Solutions really should not be treated any differently.

Related Reading:
DomainTools.com Blog - Network Solutions is Getting Better